"Our only goal is to make sure everyone gets the unfiltered, unadulterated facts about tobacco."
http://www.thetruth.com/
This is the TRUTH campaign's one, simple, clear goal. There is no desired behavior. TRUTH looks to provide unbiased information about the tobacco industry to reveal the truth about big tobacco. They believe that telling people not to do things just makes them do the thing you are trying to convince them not to do. The campaign does not take a position as either smoking or anti-smoking, the main goal is to expose big tobacco.
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