FDA launches educational campaign to prevent at-risk kids from becoming life-long smokers.
http://www.usatoday.com/story/news/nation/2014/02/04/fda-anti-smoking-ads/5186731/
The FDA is launching an $115M dollar media campaign to regulate tobacco and curb tobacco use among at-risk teens. This new campaign stems from the effort of the FDA’s new authority to regulate tobacco, and the “truth” campaign will be one of the three major anti-smoking efforts this year. The truth campaign has been credited with preventing 450,000 young people from smoking between 2000 and 2004.
Nations Health
Anti-Smoking Campaign Lowers Youth Smoking Rates With "Truth" Funding Threatened
http://www.medscape.com/viewarticle/502009
The only nationwide, independent youth anti-tobacco campaign in the United States, The Truth Campaign, is in on the verge of losing its funding, despite a news study showing the campaign is directly responsible for declines in youth smoking rates. According to a study from the APHA’s American Journal of Public Health, the “Truth” campaign is not only responsible for declines, but is accelerating such declines, from an annual smoking decline by about 3 percent before the campaign, to a decline of almost 7 percent after the campaign. In order to fight for the campaign funding, the Citizens’ Commission to Protect the Truth” has been created. This commission believes that any significant cutback in truth combined with the decrease in funding at the state level will inevitably result in a reversal of the positive smoking trends that have been seen- a national tragedy for the nation’s health.
The Future of Children
The Power of Positive Marketing
http://futureofchildren.org/futureofchildren/publications/highlights/18_01_highlights_08.pdf
Marketing in electronic media is powerful and can shape behavior of children and youth. Adolescents who watched more than five hours of TV a day, for instance, were almost six times more likely to start smoking than those who watched two hours or less a day. Although TV watching can be related to certain negative consequences in child behavior, research examining social marketing campaigns suggests that media can also be a powerful tool in promoting healthy behavior and preventing risky behavior among children and adolescents. The success of the “Truth” campaign has been an example of this- the decline in youth smoking this campaign is responsible for is close to 300,000 fewer youth smokers.
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